Unveiling the Story Behind a Label Highlighting Injustices in the Criminal System

The Prisoner Wine Company, the #2 luxury wine brand, collaborated with artist Chris Burnett to create a limited edition label aimed at highlighting injustices in the criminal system while celebrating the rehabilitation and reentry of ex-prisoners. As the Creative Director, I worked with my talented producer to tell this story through video and photography, capturing the meaning behind the art from the artist's perspective.