I designed a visual identity, experiential concepts and campaign system for a data-consultancy client turning community data collection into a wellness-driven retail experience. As art director, I curated the visual language across storefront, social, and print touchpoints balancing an editorial, typewriter-inspired monospace typeface (nodding to raw data/spreadsheet aesthetics) against a bold, oversized display type for emotional, human-first messaging.

The concept reframed "data collection" as community empowerment: a pop-up wellness lab where customers traded input for insight, not surveillance. Warm cream backgrounds, saturated magenta/blue duotone photography, and a neon-yellow accent gave the data-driven premise a tactile, approachable identity, proving that transparency and good design aren't mutually exclusive with data strategy.