Overview

Unshackled Wines tapped into one of the world’s most influential cultural stages, Coachella, to deliver a high-impact experiential activation that blended brand awareness, consumer engagement, and influencer integration. This moment was designed not only to elevate Unshackled’s presence but also to drive measurable results in sales and brand equity.

My Role

As Lead Creative Director, I served as the creative counsel representing Unshackled throughout the planning and execution of this initiative. I partnered closely with brand managers and agency teams to ensure every creative element was aligned with both cultural relevance and business objectives.