Spearheaded the concept development and full production of a groundbreaking digital activation that merged culinary storytelling with social impact. Orchestrated an intimate dinner experience where 10 diverse influencers and a celebrity chef gathered to have authentic conversations about bias, judgment, and acceptance.

Led cross-functional production including sourcing and managing set design, video production, and post-production teams. Secured high-profile talent including The Voice finalist (1M+ followers) and acclaimed performer (200K+ followers), ensuring authentic representation and meaningful reach.

The activation generated compelling video content distributed across social platforms, sparking thoughtful conversations that extended beyond the initial campaign. The project demonstrated how branded content can facilitate genuine social dialogue when rooted in authentic storytelling and diverse voices.