Leading Creative Direction for Marketing + Internal Comms at WPP
Global Brand Design Lead for the World’s Top Holding Company
Led creative for WPP's brand identity, expression, and expansion following the company's brand refresh. Oversaw the full creative execution across internal and external communications, spanning print, out-of-home, video, and executive photography.
The core objective was to scale and extend the refreshed brand identity by building tailored brand identity systems across five key business lines: Marketing, New Business, Experiential, Events, and Leadership Communications. Each system translated the core brand into a distinct but cohesive visual language suited to that line of business — ensuring consistency at the enterprise level while giving each function the flexibility to communicate effectively with its specific audience.
