Global Brand Design Director for the World’s Top Holding Company
Led creative for WPP's brand identity, expression, and expansion following the company's brand refresh. Oversaw the full creative execution across internal and external communications, spanning print, out-of-home, video, and executive photography. The core objective was to scale and extend the refreshed brand identity by building tailored brand identity systems across five key business lines: Marketing, New Business, Experiential, Events, and Leadership Communications.
Each system translated the core brand into a distinct but cohesive visual language suited to that line of business — ensuring consistency at the enterprise level while giving each function the flexibility to communicate effectively with its specific audience.
AI USE:
The designs, content, and copy are original work by me. AI was used only to place the completed designs into contextual environments for visualization.
During my tenure at WPP, I contributed to office and environmental design, creating spaces that brought the brand to life beyond traditional communications. This reimagined concept draws from design systems I developed for WPP’s office spaces, using soft color palettes, circular forms, and thoughtful innovation to create an environment that feels both inspiring and connected.
I paired fluid transition lines with gradients to visually represent the movement from one state to another. The combination of transition lines and gradients creates a visual language for movement, connectivity, and progression, translating WPP’s digital transformation into a flexible design system.
Inspired by WPP’s iconic circular form, I translated the shape into a flexible visual system. The circle became a recurring design element across environments, presentations, and communications, creating a visual thread that felt distinctly WPP while giving each touchpoint room to evolve.
