Building a Modern Wine
Brand Without Limits
As Creative Director for The Prisoner Wine Company, I led the creative direction and brand building for Unshackled Wine, one of the portfolio’s emerging brands. I shaped brand expression, digital experiences, campaign concepts, product launches, and seasonal storytelling across the consumer journey, from awareness and consideration through conversion.
My role extended from concept to production. I led evergreen product photography and video, developed creative concepts with brand managers and agency partners, and oversaw the internal creative team, outside agencies, photographers, filmmakers, and production vendors responsible for bringing the work to life. I also partnered with the brand and agency teams on festival activations, experiential concepts, and other consumer-facing moments.
The team supported an always-on ecosystem across Instagram, TikTok, web, email, digital advertising, and out-of-home, creating work designed to build awareness, drive engagement, and ultimately move consumers toward purchase.
What you’ll see here is a selection of the work we developed across the Unshackled portfolio, from campaign and product storytelling to digital content, social, experiential, and production.
Photo In-Studio. Video AI Generated.
PROMPT: Create a 4-second cinematic video from this in-studio image. Slowly push in toward the bottle, maintaining realistic lighting and subtle camera movement. Transition the focus from the bottle to the wine glass, ending on an intimate close-up of the wine’s rich color, texture, and surface.
