As Global Design Director, working in New York but with partners in EMEA and Singapore, I led the expansion and evolution of WPP’s brand identity across multiple touchpoints, including video, executive communications, digital marketing, new business initiatives, and major keynotes. I worked to ensure consistency, creativity, and strategic impact across all outputs, translating global brand guidelines into compelling, localized experiences. Collaborating with cross-functional teams, I elevated the visual and experiential storytelling of WPP, supporting growth, client engagement, and new business opportunities on a global scale.